Where a Fulfillment partner handles the storage, packaging, and Shipping of a consolidated inventory of products that are sold on various online channels ( for example direct-to-retail, direct-to-consumer, business-to-consumer, distributor, wholesaler). Disclaimer Our content is not in any way legal advice or binding. The information provided by might not be the official legal or full definition. Also when pursuing a specific transaction you are encouraged to conduct your own due diligence and to consult legal counsel as appropriate.