Lead generation (for transport, freight, Warehousing and Fulfillment services) can be defined as the process of attracting prospects and converting them into someone who has an interest in your company’s products and services. Disclaimer Our content is not in any way legal advice or binding. The information provided by might not be the official legal or full definition. Also when pursuing a specific transaction you are encouraged to conduct your own due diligence and to consult legal counsel as appropriate.