Post-purchase communication refers to essentially any interaction your customers have with your brand after they make a purchase. Post-purchase communications can be in person, on the phone, or virtual. The purpose is to influence the Post-purchase behaviour, which is the way a person thinks, feels, and acts after they make a purchase. The focusing on influencing the action of repeat purchases, increasing the retention. Disclaimer Our content is not in any way legal advice or binding. The information provided by might not be the official legal or full definition. Also when pursuing a specific transaction you are encouraged to conduct your own due diligence and to consult legal counsel as appropriate.